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Ms. Boonpracong, WIN

This month, AFL has the pleasure of introducing a member of the next generation of logistics professionals, Ms. Tiraporn Boonpracong, a dynamic young woman who aims to lead the air cargo industry into a brighter, better connected future.

Tiraporn Boonpracong, Marketing, Worldwide Information Network

Ms. Tiraporn Boonpracong, Marketing, Worldwide Information Network

Ms. Boonpracong, how long have you been working in the air cargo industry?

Three years ago, I started working for WCA, a leading network for independent freight forwarders. WCA encompasses more than just air freight forwarders, so at that time I got a lot of experience the business networking aspects of freight forwarding. But not long after that, I was assigned to work at WIN (Worldwide Information Network), an innovative online platform that connects agents with each other, brokers and carriers securely and efficiently through the cloud. WIN is available for both sea freight and air freight. Now we’re working very hard to promote e-freight and specifically e-AWB adoption in Thailand and around the world. In the process, I’ve learned a lot about air cargo shipment processes and the ways that technology can add value for forwarders and airlines alike.

When I first started, I didn’t have any background in freight forwarding or air freight. My background is actually in public relations. In the beginning I had a lot to learn about the air cargo industry, as well as the tech features of WIN. In order for me to effectively demonstrate how WIN can add value for our customers, I needed to truly understand the complexities of the operating processes of freight forwarders all around the world. Over time and with support from my great colleagues, I’ve already learned so much – and continue to learn more every day.

What are some of the challenges you’ve faced working in this industry?

When I first started, I didn’t have any background in freight forwarding or air freight. My background is actually in public relations. In the beginning I had a lot to learn about the air cargo industry, as well as the tech features of WIN. In order for me to effectively demonstrate how WIN can add value for our customers, I needed to truly understand the complexities of the operating processes of freight forwarders all around the world. Over time and with support from my great colleagues, I’ve already learned so much – and continue to learn more every day.

Tiraporn Boonpracong, Worldwide Information Network

What do you like most about working in this industry?

I love the global nature of the business. I’m able to meet people from all over the world, with incredibly diverse backgrounds; I’ve had new experiences and learned so much about the industry from the people I’ve met along the way. Of course, there are some challenges that come along with working on an international level. I have to constantly stay updated on many different countries’ air shipment regulations – from China to Europe to Thailand to the US and beyond.

What is your vision for air freight in Thailand?

Working at WIN has given me a unique perspective on industry issues like e-freight. I can see how Thailand compares to its neighbors when it comes to e-freight. Here in Southeast Asia, Singapore might be ahead of us when it comes to e-freight, but I think Thailand can gain an advantage on other countries in the region by increasing our e-AWB adoption rate. All over the world, we can see the cost and efficiency benefits of going paperless. I want the Thai air freight industry to become a leader in e-freight adoption.