Panarat-Emoth web

Ms. Emoth, Lufthansa Cargo

This month, AFL had the opportunity to talk with Ms. Panarat Emoth, or Khun May, Sales Steering & Marketing of Lufthansa Cargo. She’s happy to share her experiences and achievements from working in this challenging industry.

How did you first get started in this industry?

In 2003 I started as a Station Manager Assistant at Lufthansa, and at that time I was responsible for passenger check-in. In 2006, Lufthansa Cargo opened the IAP program, a manager trainee course. I applied and was selected. After two years of training, I completed my course, in which I learned a lot about Lufthansa’s operations and stations. At the end of the course I was appointed to the position of Sales Steering & Marketing.

For this position, what are your responsibilities?

In the position of Sales Steering & Marketing, I frequently work with numbers; I analyze the industry and current trends to make a marketing plan for the company. This includes making reports and budgets, defining target customers for our sales team and also handling public relations, events, promotions and related tasks.

 What do you enjoy most about working in the airfreight industry?

In this field, you must always be active because the market changes all the time and is also highly competitive. My challenge is to figure out how I can make our premium products interesting to our target customers and saleable. This makes the work both challenging and fascinating.

What do you like most about working at Lufthansa Cargo?

It is a warm and supportive working environment. My supervisor is not only great at his job, but he is also kind and empathetic. Although my tasks are often high pressure, he always gives me ideas and support. Also, my colleagues are great and we try to help each other to achieve smooth success.

What is your secret to success at work?

First, I arrange my tasks by importance and determine which tasks I should do now vs. later. Additionally, I always do my best on every task. I also try to learn as much as I can and make sure my work is done on time because I try not to bring my work home with me.

What strategies do you have for relieving work-related stress?

If I am stressed from a non-urgent project, I will go for a short walk or have a quick chat with a colleague. When I feel better, I’ll get back to work. As for outside of work, I love to eat out with my workmates and also work out at the gym.

Describe yourself with just a few words.

I’m lively, pleasant, honest and sincere about my work.