TIFFA EDI Creates Simplified e-AWB Software Solution

To fully embrace the e-Air Waybill (e-AWB) revolution taking place and to conquer any obstacles that might occur, not only is an efficient software system crucial to users like freight forwarders and airlines, but having a service provider who can guide, assist, and answer the complex needs of each customer is an essential factor that can truly influence the adoption of the e-AWB system.

In this issue, AFL talked with Mr. Kettivit Sittisoonthornwong, TIFFA Chairman and LEO Global Logistics CEO; Mr. Tanya Tanyapongpanich, Managing Director of East-West Logistics; Mr. David Ambridge, BFS Cargo General Manager; Mr. Apilak Waengwan, General Manager of TIFFA EDI Services; and Mr. Rodrigo Reyes, Regional Manager Airport, Passenger, Cargo & Security Asia-pacific – IATA to reveal to us their cooperation with Kale Logistics Solution to develop ezyCompliance and the feedback of this new service.

Simplifying e-AWB


Mr. Kettivit Sittisoonthornwong, TIFFA Chairman and LEO Global Logistics CEO.

An air waybill, also known as an air consignment note, is a significantly important document for air freight services. It is issued as a contract of carriage between the exporter and the carrier and is used as a certificate of insurance to prove that the carrier can secure the cargo. However, the procedure to complete an air waybill, including data transfer, requires an excessive amount of resources and expenses. Thus, IATA has been encouraging the use of electronic AWB (e-AWB) to reduce the unnecessary use of resources and expenses and also to smooth out the process for more accurate results.

According to IATA’s latest statistics in November 2015, Hong Kong is currently using the most connected and issues the most e-AWB, while Thailand sits at the 31st spot worldwide. Taking this into consideration, it is undeniable that Thailand has a lot of work to do to push itself if it wishes to become an electronic hub for e-AWB. If implemented, e-AWB could help cut down the cost of operations as well as strengthen Thailand’s competitiveness in the global market.

This is why TIFFA EDI, Thailand’s leading provider of e-messaging, has begun to offer Value Added Network (VAN) solutions. TIFFA EDI, joined by Kale Logistics Solutions, has developed an e-AWB service under the name of ezyCompliance. Apart from this new e-AWB service, they also offer one-stop customs service; EDI/XML delivery among carriers, retailers, and wholesalers; and logistics management, and information technology solutions. The goal of the ezyCompliance software is to encourage the use and recognition of e-Freight in Thailand.


Mr. Apilak Waengwan, General Manager of TIFFA EDI Services.

“Before we launched ezyCompliance we studied and discussed with IATA about the current problems regarding e-AWB implementation and the benefits Thailand could gain if e-AWB is more readily accepted,” revealed Mr. Waengwan. “Because of this research, we can help our customers to realize the value they are going to receive. This includes more rapidity, less complexity, and less total cost, which in turn means less employee costs and less paper usage. Customers will not only receive more accurate messages, but they can also save up to 70% of the expense in messaging and document preparation. When our customers realize the opportunity to increase efficiency and decrease excessive expenses, they become more certain that the implementation of e-AWB is worthwhile.” Mr. Tanyapongpanich continued, “We have been working with TIFFA EDI for more than three months and have been able to cut costs while adding value to our customers and our allies across the globe.”

ezyCompliance makes e-AWB a Snap

Every company that is looking into implementing e-AWB may have their own limitations that sway them away from using it, such as cost restriction or the lack of skillful personnel. To combat this and to help streamline the process, TIFFA EDI has come up with three types of services in order to effectively cater to every type of customers’ needs.


Through TIFFA EDI’s Customer Support, users only need to transfer data to TIFFA EDI’s CS staff that will fill in the forms and transfer the data for them.

“The first type of service is Self-Filing service,” said Mr. Waengwan. “Each customer can fill in the e-AWB form on their own software before coming to our single-channel website. This way, users will not have to fill in the information in each airline’s website. The second type is the EDI service. A customer can prepare their own e-AWB through their own software and transfer the data instantly. Both types of services require a user with understanding in the system and procedures to prevent any errors in messaging.”

For a smaller business with cost restriction and lack of skillful personnel, we also have Counter Service to support these limitations.

“Users only need to transfer the data to our staff that will fill in the forms and transfer the data for them. This service is considered advantageous for smaller-sized business with little e-AWB messaging per month. The customer will be able to avoid investing in computer hardware and software as well as save the cost of hiring.”


Mr. Tanya Tanyapongpanich, Managing Director of East-West Logistics.

Besides the variety of services, TIFFA EDI thoroughly understands the problems that can occur, such as the problem in collaborating with airlines regarding the implementation of e-AWB. As the Thai International Freight Forwarders Association, TIFFA EDI is an expert in collaborating with every party to encourage acceptance and understanding in the use of e-AWB, which is a true connection between services. Moreover, they also provide 24-hour customer service to assist, solve problems, give advice, and can help analyze and prepare the steps needed for e-AWB implementation specific for each customer. “We trust Kale Logistics Solution to be our ally in providing e-AWB service. Kale is known as leading IT solutions providers who can generate stable, up-to-date, and effective software. This can guarantee accurate, simple, and rapid messaging, as well as IT cost reduction and help to deliver the most secure messaging possible. With simple and highly efficient software, plus our strength as the Thai International Freight Forwarders Association, we can provide an integrated service, understand every issue, and are ready to help and walk alongside every step with our customers. They can be sure that with our service, they can really implement e-AWB while being taken care of every step of the way.”

Mr. Sittisoonthornwong commented, “From the perspective of the Thai International Freight Forwarders Association, we have to look for new ideas and services to strengthen the potential of our members, especially the services that can save costs and time. This is because cost competitiveness, rapidity, and accuracy are crucial in logistics industry. We can even say that these are the factors to decide the victor in this industry.”

Feedback from Partners and Customers


Mr. Rodrigo Reyes, IATA Regional Manager, Cargo & Security, Asia-pacific.

Mr. Reyes shared his thoughts, “TIFFA EDI’s platform is a technology that can definitely guide us through the e-Freight scheme. It is able to underpin all the important features in the development plan including Single Track & Trace, e-Booking, Push FMA/ FNA, PDF capture, e-Weight slip, e-Docket, EDI, and Dashboard. Moreover, the recent seminar was essential for the logistics industry. It rectified the implementation of e-AWB and e-Freight and unveiled the diverse application of the platform. Also, the ability to access forwarders, carriers, and ground handlers is one of the strengths of TIFFA EDI.”

Mr. Ambridge added, “The collaboration between BFS, TIFFA EDI and Kale is extremely efficient. We have accomplished our common goal with real-time accessibility to weight and volume of each shipment. The data is updated within seconds from the management system of BFS to the platform of ezyCompliance service. Thai forwarders, therefore, can enter their information along with the airlines which will help save on both cost and time tremendously.”

Mr. David Ambridge, BFS Cargo General Manager.

Mr. David Ambridge, BFS Cargo General Manager.

“Currently, more and more airlines have shown their interest in this feature. We expect that the implementation of e-AWB in Thailand will expand drastically. BFS cargo is now determined to achieve 100% implementation of e-AWB and is searching for every way to support and encourage this initiation.”

“After having tried TIFFA EDI’s e-AWB service, I have discovered that my company, LEO Global Logistics, could save an impressive amount of costs and time. It is a very useful service to support and develop the logistics business of this country as well as to prepare us for the digital economy, which is the blueprint for country development. Especially when operated by a professional like TIFFA EDI who has been in the industry for more than 20 years, this service is genuinely impeccable for every group of customers,” admired Mr. Sittisoonthornwong.

Mr. Tanyapongpanich stated further, “TIFFA EDI is a distinguished option for East-West because we are always one step ahead of the others with the capacity to expand our service to cover more than just e-Freight. TIFFA EDI has also assisted us with every procedure of the implementation process, allowing us to effectively operate 24 hours with almost every airline in Thailand. We look forward to continually working closely with TIFFA EDI in the future.”