Alitalia Returns to China
Alitalia has reestablished its China connection with direct service from Rome to Beijing after a three year absence on the route between the two capital cities. The airline will now be offering four times a week A330 services, and is regarded by the airline as a significant step forward.
Alitalia’s CEO Cramer Ball said: “We have introduced a trio of new intercontinental routes from Rome in 2016 and today’s new service to Beijing joins the recently launched destinations of Santiago and Mexico City, an eight per cent increase in the number of our long haul flights we offer. Alitalia is committed totally to the Chinese market and wants to grow its presence in China. We are a different company than a few years ago: we have made major investments for enhancing products and services; we have put in place important commercial agreements with Chinese partners and we have a strong industrial partnership which supports us in this challenge.
The new service to the Chinese capital city is an important investment for Alitalia as part of our strategic growth to serve long haul destinations for the benefit of business and leisure travelers. Italian exports to China will have the opportunity to rise the air link should encourage the number of tourists from the Far East to Italy.”