CHEP Aerospace Solutions set to Rebrand as Unilode
Unilode owns and manages approximately 100,000 ULDs for more than 40 airline customers across a network of 450 airports and 48 repair and service centres. The new brand will be phased in throughout 2017, and will be officially unveiled at the upcoming IATA World Cargo Symposium taking place in Abu Dhabi from 14 to 16 March.
The new Unilode logo comprising the picture mark and word mark will appear on containers in the coming months and will retain the current black label which is already familiar. The company says the name Unilode was created from the first letters of ‘unit load device,’ (ULD). Coincidentally, ‘lode’ is an old English word meaning rich source or supply. The phonetic spelling also echoes terms such as load and payload that are widespread across the aviation services industry and references the wider activities of the business concerning inflight equipment solutions.
Unilode CEO and President Dr. Ludwig Bertsch comments, “This is an incredibly exciting time for the business and our new brand will encapsulate the positive energy across our global team. Accessible, memorable and true to our core values, Unilode is a name we are proud to stand behind as we continue to consolidate our position as the world’s leading provider for outsourced ULD and inflight equipment solutions.”