Swiss WorldCargo Appoints New Head of Marketing and Communicationsns
Swiss WorldCargo, the airfreight division of Swiss International Air Lines (SWISS), has announced the appointment of Alexandra Dahl-Augustin as the new Senior Manager Head of Marketing and Communications.
Ms. Dahl-Augustin joined Swiss WorldCargo in December 2014, and since then she has been responsible for Key Account Management both in defining and building Swiss WorldCargo’s key account strategies. Swiss WorldCargo say’s that she is crucial in developing and creating stronger customer relationships with the strategic partners.
“With her experience and educational background, we look forward to Alexandra leading our efforts to meet our key strategic success factors of positioning and enhancing our brand promise and values. In her new role, Alexandra is responsible for both communication disciplines: Marketing, Public Relation and Internal Communication,” said Ashwin Bhat, Head of Cargo, Swiss International Air Lines.
Before joining Swiss WorldCargo she held various positions in passenger sales within American Airlines, Lufthansa and Swiss International Air Lines. Ms. Dahl-Augustin holds an MBA in Sales and Marketing from Danube University Krems in Austria.