UPS Business Blooms For Valentine’s Day
Today is Valentine’s Day and global forwarder UPS is increasing their “Lovegistics” smart global network to help deliver approximately 88 million flowers. An estimated 8 million blooms will be handled by the company which equates to 64 wide-body Boeing 767 aeroplanes.
UPS will transport the shipments from countries across Latin America through Florida’s Miami International Airport and then to the customer in no more than two days this process will ensure the flowers are delivered at their maximum freshness.
UPS Global Marketing Manager Americas Region, Frank Diaz said, “Delivery must move at the speed of ‘love at first sight’, this is why we rev up our operations to move more than 514,000 boxes of flowers. We take helping love bloom seriously.”
The love-themed flowers are carefully transported from their fields to the customer in temperature-controlled aircraft and trucks. When the flowers arrive at the UPS facility at Miami International Airport they are quickly moved to the climate controlled warehouse which is larger than five basketball courts and refrigerated to the correct temperature. A speedy process is key and the U.S. customs and border protection teams quickly inspect the cargo for a faster clearance. They are then collected by flower delivery companies for their final journey to the lucky recipient.
Executive Vice President for Elite Flower, Galo Sanchez said, “For years, UPS has helped us spread the love to our customers across the country, ensuring we receive our flower shipments on time and get them in the hands of sweethearts everywhere. As the largest privately-owned flower farm in Colombia, we depend on a reliable logistics partner to ship millions of blooms during this important holiday.”
It is estimated U.S. customers will spend in the region of $19.6 billion this is an increase $1.4 billion the previous year for Valentine’s Day according to National Retail Federation.