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Etihad Cargo Launches ‘FreshForward’

Etihad Cargo recently announced the launch of FreshForward, growing its list of specialized products and affirming its support for the cold chain industry.

Etihad Cargo says the new product ensures items such as fresh fruits, vegetables, dairy, fish, meat and flowers move seamlessly across their global network until they reach their final destination. More specifically at the Abu Dhabi hub, it prioritizes the transfer of perishable cargo from the aircraft into a dedicated center, and subsequently onto reefer trucks to be delivered directly to the customer’s doorstep anywhere in the UAE.

This marks a milestone in the expansion of Etihad’s value chain offering to include last-mile delivery in its home market for select products, itself a key pillar of Etihad’s refreshed strategy to expand services beyond its conventional airport-to-airport model.

Abdulla Mohamed Shadid, Etihad Airways Managing Director Cargo and Logistics, said: “Etihad Cargo plays a vital role in stimulating the UAE’s imports and exports via our Abu Dhabi hub, and today we are delighted to introduce yet another product that will act as a further catalyst to this. Safe, efficient and timely transport is critical for the UAE’s major importers of fresh produce including supermarket chains, F&B wholesalers, restaurants and florists.”

Etihad Cargo transported over 90,000 tons of perishables over the last 12 months. Fruits and vegetables made up more than 37% of the total, whilst meat (15,000 tons), flowers (19,000 tons) and fish (8,000 tons) were the other major categories carried by Etihad.

Etihad’s fleet of 109 narrow-body, wide-body and freighter aircraft fly to over 90 destinations globally, and are readily configured for perishable cargo compatibility, applying the highest levels of quality controls.

FreshForward is just the latest release in Etihad Cargo’s revised commercial offering to increasingly address premium product segments. Recent launches of new products such as FlightValet (automotive), FlyCulture (arts and music) and now FreshForward (cold chain), have been designed to specifically meet the unique attributes of those industries.