IATA Launch New CEIV Fresh Certification

IATA Launch New CEIV Fresh Certification

The International Air Transport Association (IATA), a trade association of the world’s airlines recently announced they have launched a new industry certification, the Center for Excellence for Perishable Logistics (CEIV Fresh) certification aims to improve the handling and the transport of perishable products by air.

Director General and CEO of IATA Alexandre de Juniac said, “Perishable goods is a growing market for air cargo. Ensuring that these delicate and short shelf-life products reach the customer unspoiled with minimal waste and loss is essential. Shippers will have assurance that CEIV Fresh certified companies are operating to the highest quality and standards in the transport of perishable products.”

Due to their nature, the handling and transporting of perishable food and plant products are challenging as requirements regarding time and temperature need to be strictly adhered to. Based on the IATA Perishable Cargo Regulations (PCR) which combines professional regulatory and operational input from industry and government experts, the CEIV Fresh program meets those exacting requirements.

The CEIV Fresh program was piloted by The Airport Authority Hong Kong (AAHK), Cathay Pacific, Cathay Pacific Services Limited (CPSL) and Hong Kong Air Cargo Terminals Limited (HACTL).

Global Head of Cargo for IATA, Glyn Hughes said, “We took a community approach to developing CEIV Fresh recognizing that the successful shipment requires the alignment of many stakeholders. Shippers can have peace of mind knowing that every entity handling their goods are operating to the same standards. Understanding the value of this to the success of its customers, the Airport Authority Hong Kong pioneered the world’s first CEIV Fresh certified airport community.”

Chief Executive Officer for the Airport Authority Hong Kong, Fred Lam added, “We are delighted to be the first airport community worldwide recognized by IATA under the CEIV Fresh program, which is a big encouragement to an affirmation of the capability of the Hong Kong airport community in handling perishable products.  HKIA is the world’s busiest cargo airport since 2010. With the new certification, HKIA is well-placed to capture the increasing growth opportunities in the market for fresh and perishable goods.”