Air France KLM Martinair Cargo (AFKLMP) has reached a significant milestone in its commercial transformation, with 85% of all bookings made online last month. This achievement highlights the success of its myCargo digital platform, which has evolved over the past eight years into a comprehensive online service hub.
myCargo is central to AFKLMP’s channel strategy, designed to meet customers’ growing demands for seamless online interactions. Developed with direct customer input and leveraging AFKLMP’s cargo expertise, myCargo has become an industry-leading booking and service platform. The recent surge in online bookings reflects growing customer confidence and satisfaction.
“We are thrilled to see such strong adoption of our myCargo platform,” says GertJan Roelands, Senior Vice President of Commercial at Air France KLM Martinair Cargo. “This demonstrates our commitment to providing a seamless and efficient digital experience for our customers.”
Investing in Dynamic Pricing and CRM
In addition to enhanced digital booking capabilities, AFKLMP has invested in dynamic pricing, utilizing data and artificial intelligence to offer optimal pricing in real time. AFKLMP is also developing a new global Customer Relationship Management (CRM) platform in partnership with Salesforce. This CRM system, currently being rolled out across more than 65 offices worldwide, aims to set a new benchmark for service levels in the cargo industry by mid-2025.
Expanding Network and Service Offerings
AFKLMP has also focused on network expansion, with increased services to Asia to support the booming e-commerce market, while maintaining main deck capacity in South America, the United States, and Africa. The company also introduced its new PLUS service level, providing customers with higher commercial priority and expanding its product portfolio. These strategic developments have generated increased customer appreciation and reinforced AFKLMP’s position as a leading European carrier.
Looking Ahead to 2025
AFKLMP is poised to further its commercial transformation in 2025, aiming to deliver unique, next-level service propositions that adapt to the evolving demands of its customers.
“We have high hopes for 2025 when we will continue to take bold steps in our commercial transformation by offering unique, next-level service propositions to meet the increasing demands and needs of our customers,” says Roelands.
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