Air France KLM Martinair Cargo (AFKLM) has reported record online sales in June that they attest is due to their drive for digital transformation.
Over the past five years, AFKLM says they have transformed their commercial business model based on the changing behavior and demands of customers and the industry. The move to their online portal ‘myCargo’, where customer can make bookings, track & trace shipments, manage claims, and access all sorts of other services was a recent big digital push from the carrier. AFKLM have also started connecting their online services directly with the systems of their customers, via API technology. This direct connection makes it very easy for customers to make bookings and access other services, ensuring great efficiency and optimum time-to-market.
In the US, AFKLM online sales percentage was over 50%, which is an all-time record. Visits to our myCargo portal were up 40% in the past two months. Thanks to increasing customer demand, they have been able to keep expanding their cargo network via our hubs at Paris Charles de Gaulle and Amsterdam Schiphol. Recently, the carrier resumed flights between Paris CDG and Vancouver, Toronto, San Francisco, Miami and Santiago de Chile.
GertJan Roelands, SVP of Sales & Distribution at AFKLMP Cargo: “At Air France KLM Martinair Cargo, we will keep striving to enhance the service we offer customers, regularly adding new destinations and frequencies to our cargo network and enhancing our range of digital services. Our ambition is to offer an optimum customer experience and to be industry leader in this regard.”
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