Lufthansa Cargo has elevated its digital platform, making its online services more intuitive and efficient for customers. The company’s optimized eBooking and eTracking functions are designed to streamline the air freight process from initial booking to final delivery, reducing the time and clicks required.
The enhancements are part of a broader digitalization push by the airline, developed with direct feedback from its customers.
Faster Bookings and Enhanced Tracking
With the new eBooking user interface, customers can now book standard general cargo shipments in approximately half the time it previously took. The platform’s new “save recent searches” feature can further shorten the booking process to as little as 30 seconds. The service also provides customers with a clearer overview of routing options and relevant station information. In the coming months, Lufthansa Cargo plans to integrate additional services, such as CO2 offsetting, into the booking process.
The eTracking service has also been revamped to offer a clearer and more user-friendly interface. In addition to standard tracking, the new system provides proactive email notifications to customers with updates on their shipment’s journey, and alerts them to any deviations from the original transport plan.
A Commitment to Customer-Centric Innovation
According to Marcel Kling, Head of Digital Sales at Lufthansa Cargo, the new booking process was a direct response to customer demand for fewer clicks, shorter processes, and faster communication. He noted that the company is continuing to invest in innovation, with a specific focus on AI technology to accelerate processes, increase transparency, and improve service.
The recent digital innovations, which also include the ability to book dangerous goods shipments online and a new AI solution for processing email booking inquiries, reinforce Lufthansa Cargo’s position as a leader in the digitalization of the air freight industry.
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