Kerry Logistics boosts the Efficiency of Fashion eCommerce Fulfilment with New Sorting Robots

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Kerry Logistics Network has implemented sorting robots for a global fast fashion brand to enhance sorting productivity and delivery efficiency to meet the booming demand in e-commerce fulfilment. Named “KOOLBee”, the sorting robot is an intelligent and flexible sorting solution that boosts logistics operations’ speed, productivity and accuracy.

Samuel Lau, Managing Director – Integrated Logistics North Asia of Kerry Logistics Network, said, “The fashion e-commerce industry is rapidly evolving, and consumers’ expectations for fast deliveries are increasing yearly. KOOLBee is our latest robotics roll-out under the ‘KOOL’ banner to optimise sorting operations and bolster order fulfilment efficiency according to each customer’s needs. It has proven beneficial in supporting customers in handling enormous orders during seasonal peaks and promotion-driven shopping sprees. Following this launch, we are set to utilise this technology for other customers and verticals.”

The KOOLBee roll-out has occurred in phases across the logistics facilities in Hong Kong, Tianjin and Dongguan since November 2022. Requiring only a small area to operate, the robots have the advantage of being quickly deployed, reconfigured and scaled up, significantly increasing the accessibility and flexibility of sortation automation compared with traditional fixed automation. Utilising KOOLBee, the overall sorting productivity is increased by 270%.

Kerry Logistics Network is a firm believer in the benefits of technological advances in enhancing productivity, increasing agility and adding value to customers’ global supply chains. In 2021, KLN launched both KOOLBotic and KOOLBay, innovative technologies dedicated to cold chain logistics operations in the F&B industry. KLN is constantly exploring technological innovations and solutions to future-proof its operations, increasingly adopting automation to secure its place in the future of logistics.


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Ryan Finn
Ryan is the Digital Marketing and Content Creation Manager for Trade and Logistics Siam Ltd. He provides a creative flair to the team and his resourcefulness helps to bring an imaginative improvement to both literary archetypes and online content production. A writer by day and a rider by night, when he's not composing the latest logistics news update or creating compelling copy for our clients, Ryan spends his free time travelling Thailand by motorbike.