DHL Express and SHEIN have reached a major sustainability milestone by signing a GoGreen Plus agreement at the DHL Group “NOW & NEXT” logistics summit. This strategic partnership enables SHEIN to utilize Sustainable Aviation Fuel (SAF) for its international express air freight, a move that directly addresses the carbon footprint of global cross-border e-commerce.
The agreement marks a significant evolution in their relationship, shifting from pure capacity support to a shared focus on “insetting” solutions—reducing emissions directly within the logistics value chain rather than through external offsets.
Understanding the “Insetting” Advantage
Unlike traditional carbon offsetting (which funds external projects like reforestation), the GoGreen Plus service follows an insetting approach. This means the environmental benefit is created by replacing fossil jet fuel with SAF within DHL’s own aviation network.
The Impact of SAF:
- Feedstock: Produced from renewable waste, such as used cooking oil and agricultural residues.
- Emission Reduction: Capable of cutting lifecycle greenhouse gas emissions by up to 80% compared to conventional jet fuel.
- Drop-in Solution: SAF is a “drop-in” fuel, meaning it can be blended with traditional kerosene and used in existing aircraft engines without modification.
DHL Strategy 2030: Accelerating Sustainable Growth
This partnership is a cornerstone of DHL’s Strategy 2030, which introduced “Green Logistics of Choice” as a fourth company bottom line. Under this roadmap, DHL aims to achieve 30% SAF usage across its entire air fleet by 2030.
Progress as of 2026:
- SAF Adoption: In 2025, SAF accounted for approximately 10% of DHL’s total fuel consumption, nearly tripling from 3.5% in 2024.
- New Energy Focus: DHL is developing specialized logistics for eight “New Energy” segments, including wind, solar, and hydrogen, to support the global energy transition.
- Customer Demand: Over 153,000 customers utilized the GoGreen Plus service in 2025 alone to report verifiable Scope 3 emission reductions.
Scaling Sustainable E-commerce
For SHEIN, a retailer that relies heavily on air freight for rapid delivery, the integration of SAF is a critical step in understanding the economic and operational feasibility of low-carbon shipping.
Mustan Lalani, Head of Sustainability at SHEIN, noted that the initiative helps the company “better understand how SAF-related solutions operate in practice” while signaling strong demand to fuel producers in the Asia-Pacific region.
John Pearson, CEO of DHL Express, emphasized the partnership’s importance: “Signing the GoGreen Plus agreement with SHEIN marks another important milestone in driving the green transformation of air logistics.”
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