DHL Group officially opened its new Europe Innovation Center in Troisdorf, Germany, near its Bonn headquarters. This expanded and upgraded facility replaces the previous center and serves as a major step in the company’s commitment to shaping the future of logistics through bold, customer-centric innovation. Spanning 5,360 square meters, the center acts as a platform for collaboration with customers, startups, and academic partners to develop and apply technologies that make supply chains smarter, more sustainable, and more resilient.
A Sustainable and Collaborative Hub
The new center is designed to showcase DHL’s latest advancements, including Artificial Intelligence (AI), robotics, Internet of Things (IoT), and sustainability-driving technologies. Its construction exemplifies DHL’s holistic approach to sustainability: built from cross-laminated timber and powered by renewable energy, the facility operates with zero greenhouse gas (GHG) emissions and adheres to the stringent DGNB Platinum certification for green buildings.
Capable of hosting up to 400 visitors, the center features a flexible, modular layout to support dynamic collaboration and is home to the DHL Customer Solutions and Innovation (CSI) team. Katja Busch, Chief Commercial Officer DHL and Head of CSI, stated, “Innovation is the engine driving our transformation. The new DHL Europe Innovation Center enables collaboration, driving growth, and redefining what’s possible in logistics – by turning ideas into impact.”
Key Trends Driving Logistics Transformation
The technologies showcased align with the DHL Logistics Trend Radar. A global survey of over 2,500 supply chain professionals confirmed the top three trend clusters expected to shape the future of logistics:
- AI: Identified by 44% of respondents as the leading driver of future logistics transformation.
- Robotics: Ranked second with 28%, valued for boosting efficiency and automation.
- Environmental, Social & Governance (ESG): Followed closely at 25%, reflecting rising sustainability priorities.
Busch highlighted that the center is bringing this shared vision to life through key technologies like AI-powered solutions, autonomous robotics, and eco-friendly packaging innovations.
From Vision to Global Operational Impact
DHL is committed to implementing these new technologies at scale across its global operations. DHL Supply Chain, the contract logistics division, is a key driver in this commercialization effort.
Through a structured approach, DHL has successfully deployed close to 10,000 automation and digitalization projects globally and integrated over 8,000 collaborative robots into its operations. Rainer Haag, CEO at DHL Supply Chain Europe, affirmed that intelligent technologies are now embedded across all operations globally, adding, “We firmly believe that innovation only reaches its full potential when implemented at scale.”
The new Europe Innovation Center is the global flagship of DHL Group’s connected innovation ecosystem, which includes facilities in the Americas (Chicago), Asia Pacific (Singapore), and the Middle East & Africa (Dubai). This global network ensures that innovation is not only locally relevant but also globally scalable.
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