Etihad Cargo has officially launched SmartTrack, a premium, real-time shipment visibility solution that makes it the first air cargo carrier to bring such advanced smart tracking technology to market. Unveiled earlier this year at Air Cargo Europe 2025 in Munich, SmartTrack is now globally available via the Etihad Cargo website as a key milestone in the company’s digital transformation strategy.
Unmatched Transparency and Control
SmartTrack delivers unprecedented visibility by providing customers with live location updates and comprehensive condition monitoring across the supply chain. The solution uses cellular, GPS, and Wi-Fi connectivity and advanced sensor technology to offer instant alerts on critical factors, including temperature, humidity, shock, tilt, and light events. This ensures proactive risk management and greater reliability for cargo.
To further support this, Etihad Cargo has introduced a dedicated 24/7 SmartTrack Control Centre. This center provides live case tracking, severity-based alert prioritization, and actionable workflows for real-time intervention, repair, and resolution.
Customer-Centric Digital Dashboard
Alongside the control center, a new customer dashboard offers a single, intuitive interface for monitoring shipments. Accessible via secure single sign-on across mobile and web platforms, the dashboard allows users to track shipments in real time by Air Waybill (AWB), origin, destination, or product type, monitor live sensor data and receive proactive Service Level Agreement (SLA) notifications, and access custody chain insights covering pre- and post-Etihad Cargo handling; and receive instant alerts on milestone delays, geofence violations, and temperature excursions.
Stanislas Brun, Chief Cargo Officer at Etihad Airways, stated that SmartTrack sets a new benchmark for transparency in the industry by integrating simplicity, intelligence, and automation, providing customers with greater confidence and control over their shipments. The development of SmartTrack was underpinned by extensive technical work in partnership with Tag-N-Trac, ensuring a seamless customer experience through the synchronization of booking data and sensor event integration.
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